DIGITAL TRANSFORMATION: The First Digital Billboard Installed in Soshanguve as Part of the Community Media Project.
Touch SA launched its first digital billboard at Soshanguve Crossing Mall, under the sponsorship of the Media Development and Diversity Agency (MDDA) in partnership with the Competition Commission, through the Economic Development Fund (EDF).
The aim is to uplift the Soshanguve community and enhance South Africa’s standing in the marketing sector, facilitating broader outreach for their advertisements.
Surprise Sekgota, the managing director of Touch SA, noted a deficiency in marketing companies within the Soshanguve community and the broader Tshwane area.
“Young men I’ve interacted with in the area possess plenty of ideas, creativity, and skills, but frequently lack effective marketing strategies. I’m appreciative of the support I’ve received from my family and friends,” remarked Surprise Sekgota, Managing Director of Touch SA.
MDDA, together with a partnership with the Competition Commission through the EDF, made it possible so that this launch could become a success. They mainly focus on funding and bringing about change, and they have successfully funded over 586 of the community’s media projects around South Africa in the past 20 years.
Mr. Hoosain Karjieker, the board member at the MDDA, mentioned that the project was awarded a fund of million Rand and the MDDA’S teams prize has established a monumental digital media structure through the area startup programme.
This important milestone is not only the first of many people’s billboards but is also in line with the MD’s mandate that I spoke about earlier of developing and transforming finding initiatives in South Africa.
“What we do and the uh transformation and everything is the media platforms like this is the transfer of ownership, cool, and sit with my emphasis on developing community media platforms like this is the transfer of ownership control and access to media by historically disadvantaged groups on this adequately.
This previously modularized cultural and language groups, as well as inadequate service communities like the city, has been.” Mr. Hoosain said.
This is what the vacancy is, plus you really see it the shift from advertising spending from print to positional media to new platforms like digital media. After advertising, this is where local communities can expect to see growth, MDDA is fully committed and forward-thinking, expanding potential avenues for digital media and advertising growth in the overall social media landscape.
