TEDA, Tshwane Economic Development Agency, under the theme “Showcasing Cutting Edge SMME Digital Technologies,” partnered to host the second annual SMME’s Go Digital Expo at the Innovation Hub in Tshwane.
Expo was a great opportunity for the agency to offer insight, guidance, and much-needed skills development advice for growing businesses in the digital space.
Recognising that this is an annual expo, the speakers addressed some of the most pressing concerns confronting prospective young entrepreneurs in an increasingly digital environment.
Mr. Vusi Mndebela, General Manager of Wholesale & Retail SETA, Mr. William Malema, FP&MSETA, Mr. Ndzavi Derrick, Certified Business Advisor; and Ms. Lerato Ditshego, coach and podcaster, were among those who attended. The guests provided advice to aspiring entrepreneurs to help accelerate entrepreneurial goals. TEDA’s Export Development and Promotion Specialist, Tebogo Mphephu, shared funding opportunities as well as success stories and advice.
The purpose of the SMME Expo was to share expertise and assist businesses in developing power, brand awareness, and credibility on the Internet, the world’s largest market for businesses.
With the moniker #Digitaladaptibility, young entrepreneurs were educated on how to engage directly with their target audience through social media and form true relationships that create trust and brand loyalty.
The Expo assisted entrepreneurs in digitising their enterprises and gaining access to certain abilities in order to expand their products. Various government departments and digital specialists were present at the Expo to discuss what digital support programs are available to small businesses and how they can be accessed.
Yamkela D, a project manager and business coach who has assisted in the development of high-performance enterprises, discussed the necessity of entrepreneurs digitising their businesses and moving into the digital world.
“The expo assists entrepreneurs to be able to digitalise their business we are in a digital era where everything that we do these days is online and it’s important we don’t leave SMME’s behind”.
“It’s important to make sure they are well informed and trained on what digital skills they require to be able to have market access and find clients.”.
“With a lot of entrepreneurs not well-equipped with digital skills and programs, The SMME’s Go Digital Expo curbs the problem by hosting such expos to expose entrepreneurs to various types of digital programs and digital tools,” said Yamkela D.
During the Expo, entrepreneurs had the opportunity to ask questions regarding digitizing their businesses to government departments and specialists.
According to Yamkela D, who was leading the Q&A session, entrepreneurs left the Innovation Hub with much knowledge thanks to the information shared by experts.
As part of the day’s program, Data analyst Ms.Thandeka Mahlangu, Acting Executive of TEDA, Mr. Gabriel Motlotsi, and Zipporah Maubane of Digital Ascent, delivered presentations and gave advice on expanding networks and developing businesses.
“This Expo provides numerous benefits to entrepreneurs. It enables them to move their firm online, acquire market access, and become closer to their customers; this is how these small enterprises benefit from the Expo.”